Regional Marketing Officer – Foster Wales
- Location
- Home Worker
- Reference
- BG15125
- Salary
- Grade 5 (£28,624 - £31,586 pro rata/per annum) 28 hours per week
- Contractual Status
- Fixed Term
- Date
- 9 months (maternity cover)
- Job Type
- External
-
About the role
Foster Wales is a national initiative that brings together all 22 local authority fostering teams across Wales. Our goal is simple: to increase the number of local authority foster carers so that more children can stay in their communities, close to everything familiar. As a Regional Marketing Officer, you will play a key role in shaping and delivering impactful marketing strategies to recruit more foster carers across South East Wales. You will be responsible for planning and executing multi-channel campaigns, utilising digital and traditional media to reach the right audiences. Working closely with local authorities and fostering teams, you will ensure that messaging is clear, compelling, and aligned with the national Foster Wales brand. A key part of your role will involve leading the rebranding efforts within the region, ensuring that all marketing materials reflect the vision and values of Foster Wales.
In addition to content creation, you will manage website updates and digital content, optimising visibility and engagement. Your role will also involve monitoring and analysing campaign performance, using key metrics and data insights to refine strategies and enhance effectiveness. Collaboration is central to this position—you will work alongside the National Marketing Manager, other Regional Marketing Officers, and key stakeholders to ensure consistency across all marketing efforts. This is an exciting opportunity to use your marketing expertise to make a meaningful impact, helping to transform foster care recruitment and change children’s lives for the better.
About you
We are looking for an experienced, creative, and strategic marketing professional who is passionate about making a difference. You will have a strong background in marketing, communications, or digital media, with expertise in campaign planning, content creation, and brand management. A confident communicator, you will be comfortable engaging with a range of stakeholders, from local authority teams to fostering services, ensuring consistent and effective messaging. You’ll thrive in an environment where you can take initiative, think creatively, and develop compelling marketing materials that inspire action. Strong analytical skills will be essential, as you’ll need to assess campaign performance, interpret data, and adapt strategies to maximise impact. Most importantly, you will be driven by the opportunity to use your skills for a meaningful cause—helping more children find loving, stable foster homes within their communities.
About us
South East Wales has a strong reputation for working together to improve outcomes for children and young people, and Foster Wales plays a crucial role in this vision. We also recognise that our employees are our greatest asset, which is why we offer a supportive and inclusive work environment, along with fantastic benefits to help you succeed:
Competitive Salary:
We value your experience and expertise and offer a highly competitive salary package.
Local Government Pension Scheme:
Enjoy peace of mind with our excellent pension benefits.
Ongoing Learning & Development:
Take advantage of training and development opportunities to enhance your career.
Generous Annual Leave:
Benefit from a substantial leave allowance to support your work-life balance.
Supportive Team Environment:
Work within a collaborative and inclusive culture that values your contributions.
What’s next?
If you’re a marketing professional with creativity, drive, and a passion for purpose-driven work, we want to hear from you. This is your opportunity to use your skills to inspire change, drive recruitment, and help children find the support they deserve.
Read the job description and person specification before clicking ‘Apply’ to commence the online application form.
If you would like an open and informal discussion regarding this role, please contact:
Nina Kemp-Jones | 07816 681752 | Nina.Kemp-Jones@blaenau-gwent.gov.uk
Thorough pre-employment screening is undertaken during the recruitment process. The post holder will be required to complete an application for a Disclosure of Criminal Records.
For information on the re-employment and re-engagement of former employees please refer to the Council’s Pay Policy.
We welcome applications in Welsh, please complete Welsh Job Application Form.
Closing Date: 13th March 2025 – 12:00am, midnight
Interview Date: To be confirmed
- Job Description Download
- JD_Regional_Marketing_Officer_BG15125.pdf
- Closing Date
- 13/03/2025
